MCH Group, the events company that owns Baselworld and Art Basel, announced almost exactly a year ago it would drop the Baselworld brand, replacing it with HourUniverse. Now, MCH has finally understood it wasn’t a good idea to bury a strong brand. HourUniverse will be abandoned, and MCH will instead launch a new event under an … Continue reading Analysis: Baselworld – Back from the Dead Good news or not?
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