Originally scheduled for the first week of April next year, Watches & Wonders 2021 was to have taken place at Palexpo, the convention hall near Geneva’s airport that’s long been host to Geneva’s major trade fairs. And it would have been a massive event, with up to 50 brands taking part.

With the demise of Baselworld earlier this year, Watches & Wonders (W&W) was on track to become the most important watch fair in Switzerland. Formerly known as SIHH, Watches & Wonders would have counted most of the industry’s leading brands as exhibitors. Its participants would have included all of the brands owned by Swiss luxury group Richemont, including Cartier, A. Lange & Söhne, and IWC, industry giants Rolex and Patek Philippe, as well as privately-held brands like Chanel and Chopard.

A scene from SIHH 2019, seeming like a lifetime ago

But due to the ongoing pandemic, the physical fair will not take place, and the participating brands will (mostly) launch their new wares online. A significant number of new watches will be unveiled during the planned dates of the fair – April 7 to 13, 2021 – but most of the brands will no doubt be unveiling additional watches throughout the year, as they have done in 2020.

The organisers of W&W are optimistic about the year after, promising the “2022 edition will be the biggest watch event ever held in Geneva”, with even more brands coming on board.

For more, visit Watchesandwonders.com.