Starting in 2016, the stiffly formal Salon International de la Haute Horlogerie (SIHH) started to loosen up with the inclusion of independent watchmakers in an area known as the Carré des Horlogers (“square of watchmakers”).

Historically dominated by high-end brands and those owned by Swiss conglomerate Richemont, SIHH will expand the Carré des Horlogers next year, with the latest additions being DeWitt, Ferdinand Berthoud and Romain Gauthier.

At the same time, the main hall where brands like Cartier, IWC and Panerai show their wares, will also sees Hermès set up shop. This brings the total number of exhibiting brands in both the hall and Carré des Horlogers to 34.

And the final day of the show will be open to public once again, albeit for a modest entry fee that was SFr70 this year.

SIHH 2018 takes place from January 15 to 19, 2018 at the Palexpo in Geneva.