Proceeds the Portugieser Dubai limited edition will help fund a regional medical charity.
Lewis Hamilton and Nico Rosberg of Mercedes AMG Petronas Formula One Team were the stars at IWC's events before the race weekend.
The Schaffhausen watchmaker brings back the Portugieser split-seconds chronograph in a limited run to mark the opening of its boutique in Milan.
Engineered for the ladies for the very first time, the 2016 Laureus limited edition takes the form of the Portofino Automatic Moon Phase.
Inspired by classic cars and conservatively attired, the new IWC Ingenieur Chronograph also boasts the new calibre 69370, an automatic movement designed to replace the Valjoux 7750.
Introduced at SIHH 2016, the Mark XVIII is most affordable watch in the Pilot's Watch line-up from IWC, the newest instalment in a long line of bestselling, time-only aviator's watches.
Traditionalists will like the new IWC Pilot's Watches, which made up the entirety of its offerings at SIHH 2016. The face-lifted aviator's timepieces are styled more attractively, and also more affordable. Here's all you need to know, complete with original photography and prices.