SJX Watches was founded in 2011 by Su Jia Xian, better known by his initials SJX. He wrote his first watch review online in March 1998 and is now one of Asia’s leading watch experts, SJX has been involved in the watch industry for over 15 years, having gotten his start as a watch journalist. SJX current contributes to over a dozen publications in Asia, including Singapore, Hong Kong, China and Japan.

Beyond journalism, he now advises watch companies, auction houses and collectors. He is also a member of the Council of Experts (Retail) at Gerson Lehrman Group (GLG), providing independent consulting to institutional investors. In 2014 Chronos Japan magazine included him in “Who’s Who of the World’s Watch Persons”, a list of 100 notable personalities in the global watch industry.

SJX Watches is written with an emphasis on unique and opinionated content, as well as original photographs that offer an unvarnished view of a watch.