TAG Heuer Globetrotter Vintage Watch Exhibition Opens in 10 Cities

A celebration of vintage Heuer timepieces owned by local collectors.
Steve McQueen Heuer Monaco-COLLAGE

From Miami to Paris to Tokyo, ten TAG Heuer boutiques around the world have just debuted their very own Globetrotter Exhibitions, which take place from September 16 to 30.

While all ten exhibitions feature vintage Heuer watches on loan from local collectors alongside watches from the company museum, each is dedicated to specific theme, ranging from military watches to motor racing. Cumulatively these ten exhibitions encompass almost the entirety of TAG Heuer’s history.

The Globetrotter Exhibitions are the latest salvo in Jean-Claude Biver’s campaign to reboot TAG Heuer. Apart from introducing bestselling watches and recruiting boldface names from pop culture as ambassadors, another crucial elment of Biver’s strategy reminding the world of the brand’s rich heritage. To that end he set up a restoration department and grew the TAG Heuer museum.

Already Biver’s efforts have boosted the value of vintage Heuer watches. This was most palpable when a first-generation Autavia sold for a whopping US$125,000 at Christie’s New York sale in December. And come November this year, Phillips will hold an auction dedicated to vintage Heuer watches. In some ways, the Globetrotter Exhibition is setting the stage for the November auction, which will probably see a record set for the most expensive Heuer ever.

The Globetrotter Exhibitions take place simultaneously in each country, from September 16 to 30.

Here’s a quick rundown of the location and theme of each exhibitions.


Paris – Classic Heuer

104 Avenue des Champs Elysées
85008 Paris
France

The Monaco “Steve McQueen”, c. 1969


Geneva – The major inventions

9 Rue Robert-Céard
1204 Geneva
Switzerland

The Mikrograph 1/100th of a second stopwatch, c. 1916


Munich – Military watches

Theatinerstrasse 44
8033 Munich
Germany

The Heuer 1550SG Bundeswehr, made for the German army in the 1970s


Venice – Cars and timekeeping

Venice, San Marco
1298, 30124 Venice
Italy

The Autavia, the first dashboard stopwatch used in race cars, c. 1933.


Dubai – Sailing and diving

Dubai Mall
Gold Souk Atrium, Level G
Dubai

The Seafarer, the first chronograph with a tide level indicator, c. 1950


Hong Kong – Cars and drivers

Hong Kong Ocean Terminal
Shop OT213, level 2
Harbour City, TST, Kowloon
Hong Kong

The Carrera Indy 500, c. 1965


Sydney – Multi-sports

Westfield, 188 Pitt Street
2000 Sydney
Australia

The Ring Master stopwatch of 1957, with interchangeable timing scales for timing various sports


Tokyo – Design through history

5-8-1 Jingumae
Shibuya-ku, Tokyo 150-0001
Japan

The “Time of Trip”, the first dashboard chronograph patented by TAG Heuer in 1911


Miami – Design

140 NE 39th Street
Suite 109, 33137 Miami
USA

The Camaro, c. 1970


Singapore – Formula 1

435 Orchard Road
#02-34/35 Wisma Atria
Singapore 238877

The Carrera 1158 in 18k gold, c. 1970


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