A Peek Inside the Newly Reopened Audemars Piguet Boutique in Singapore


Audemars Piguet just reopened its flagship boutique in Singapore, now restyled and enlarged, making it the largest such store in the world. We take you on a quick tour of the fresh premises.

Sitting just off Orchard Road, Singapore’s main shopping boulevard, the revamped boutique is over 2000 sq ft, the largest Audemars Piguet boutique in the world. Liberally decorated with oak and stone, the store leans heavily on Audemars Piguet’s hometown of Le Brassus for inspiration. The flagship outpost of the only haute horlogerie watchmaker still owned by the founding families, the new Singapore boutique is fronted with a three-story facade fronted with vertical strips. Made of matte bronze, these are meant to evoke the trees of Le Brassus, which sits high in the mountains of the Vallee de Joux. Despite the imposing height outside, the interior is only two floors, giving both levels expansive space.

An enormous chandelier on the ground level is inspired by the cloud and fog that will be familiar to visitors to Le Brassus.

A watchmaker sits at his bench on the second level, available for simpler tasks like replacing batteries, swapping straps or evaluating a watch for servicing.

The store is fully stocked with Audemars Piguet timepieces, including most of the Royal Oak Concept watches, various limited editions (including the limited edition “Jumbo” 15202 in yellow gold), along with some of the SIHH 2016 new releases. The Audemars Piguet boutique is located at:

541 Orchard Road

Liat Towers #01-03

Singapore 238881

First and second images courtesy of Audemars Piguet

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